Author: Arthur

Black Hats and White Hats: Give Adequate Time to Consider Restrictive Covenants

(Part Eight in a Series) Imagine that you have just started a new job with a great company. You’ve quit your job, sold your home, and moved hundreds of miles away from your family and friends to accept this fabulous opportunity. Now imagine that on your first day at work the Director of HR plops …

Everybody Has a Brand: Are People Indifferent About Yours?

Like all brand owners, you must constantly be vigilant to avoid being tarnished with an unflattering brand. No amount of creative marketing materials can save your business if your brand becomes “Over Promise and Under Deliver.” You will have earned the disdain of your clients and prospects. While you face the threat of a negative …

Everybody Has a Brand: Are People Indifferent About Yours?

Like all brand owners, you must constantly be vigilant to avoid being tarnished with an unflattering brand.  No amount of creative marketing materials can save your business if your brand becomes “Over Promise and Under Deliver.” You will have earned the disdain of your clients and prospects. While you face the threat of a negative brand, you …

Everybody Has a Brand: What’s Yours?

Marketing experts talk about the need to develop your brand.  The process often sounds daunting, and you may wonder whether you should spend the time and money to brand your business. Wonder no more.  You already have a brand. Your brand may be “The Guys Who Do Lousy Work, Charge Too Much, And Won’t Return Your …

Everybody Has a Brand: What’s Yours?

Marketing experts talk about the need to develop your brand.  The process often sounds daunting, and you may wonder whether you should spend the time and money to brand your business. Wonder no more.  You already have a brand. Your brand may be “The Guys Who Do Lousy Work, Charge Too Much, And Won’t Return Your …

Business Books You Need to Read

You must constantly learn and change to stay ahead of your competition. Savvy business owners have a regular program to study and learn from the experts.  Many wonderful business books will teach you principles that can help your business prosper.  The books listed below — What Clients Love, World Wide Rave, and Made to Stick — are three of my favorites.  …

Black Hats and White Hats: Tell Prospective Employees About Restrictive Covenants

(Part Seven in a Series) You have an urgent need to protect the intangible assets of your business. Your intangible assets make up 75 percent or more of the value of your business. Moreover, your employees take your intangible assets home at the end of each day, and you are left hoping that they bring them back the next morning.  …

Black Hats and White Hats: Tailor Restrictions Specifically for Your Business

(Part Six in a Series) Your business is unique. No one does what you do the way you do it. You have developed a specialized niche for your services, and you serve your clients in your unique, individualized way. Why, then, would you download a form agreement off the internet to try to protect your …

Black Hats and White Hats: One Size Does Not Fit All

(Part Four is a Series) Clothing stores have for years perpetrated the lie that, for at least some types of garments, one size fits all.  Look around at the people you know, and you will agree the “one-size-fits-all” proposition is laughable. People come in many different sizes and proportions:  tall and short, lean and plump, …

Black Hats and White Hats: Not Everything Is Confidential

(Part Five in a Series) Remember the story about the boy who cried wolf? He tried to manipulate others by falsely claiming that a wolf threatened the town. Though the townspeople were fooled the first few times he raised the fraudulent alarm, they quickly became weary of his charade and began ignoring him. When he …

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