Latest Posts Under: Everybody Has a Brand

Everybody Has a Brand: Overcoming Indifference and Hypocrisy

Building your brand is like doing house work. Say what? You heard me. Building your brand is like doing house work. Or, if you prefer, it’s like doing yard work. Or raising children. Or doing dishes. You get the idea. Your work is Always and Never Done. You never stop building your brand. No matter …

Everybody Has a Brand: Are People Indifferent About Yours?

Like all brand owners, you must constantly be vigilant to avoid being tarnished with an unflattering brand. No amount of creative marketing materials can save your business if your brand becomes “Over Promise and Under Deliver.” You will have earned the disdain of your clients and prospects. While you face the threat of a negative …

Everybody Has a Brand: What’s Yours?

Marketing experts talk about the need to develop your brand.  The process often sounds daunting, and you may wonder whether you should spend the time and money to brand your business. Wonder no more.  You already have a brand. Your brand may be “The Guys Who Do Lousy Work, Charge Too Much, And Won’t Return Your …

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