If you own a business, you are pulled in many directions every day: you must meet with customers, train employees, oversee quality control, pay vendors, promote your business, solve problems, and answer questions. And you might want to spend time with your family, too. The daily urgencies can be overwhelming.
Not only can they be overwhelming, the daily urgencies can pull you away from your long-term goals and objectives.
Your long-terms goals and objectives sit quietly on the sideline, politely waiting their turn while you chase the tiny day-to-day challenges of the business that scurry to and fro, absorbing all of your time and energy.
An African proverb asks, “How do you eat an elephant?” The simple answer is, “One bite at a time.”
Like eating an elephant, achieving success in business comes gradually. If you look at the enormity of our undertaking, you can feel overwhelmed and paralyzed, unable to do anything. On the other hand, if you assess your task, make a plan, and dig in, you soon will achieve your goals.
Are you concerned about the legal mistakes that could be fatal to your business? Trying to develop products or services that your clients will love? Increase your revenues and profitability? Set goals, make a plan, and start eating.
Do you want to take advantage of the opportunities of Web 2.0 and create a World Wide Rave? Implement a killer marketing plan that will send customers flocking to your doorstep? Develop systems and procedures to effectively train your employees? Start eating.
If you are following your plan and making steady progress, don’t be discouraged if you have feel like you have only nibbled on a knuckle or gnawed on an earlobe. If you continue eating, you will accomplish your goals.
I am, first of all, a husband and father. Rebecca and I have been married 23 years; we have four children ages 21, 19, 18, and 15. My family is my greatest joy in life. For 24 years, I have practiced business law in Arizona, the past eleven as the managing partner of Gibson Ferrin, PLC. We help businesses and their owners meet their business and personal goals. My practice focuses on the intersection between intellectual property law and employment law. I help businesses prosper by properly managing their intangible assets.
I am licensed to practice law in Arizona only. Though I believe the advice in BiziBoom™ is based on sound legal principles, the law of your jurisdiction may be different. The advice given on BiziBoom™ is informational only; it may not be applicable to your specific situation. You should seek the advice of competent counsel in your jurisdiction, someone who knows the particular legal requirements of your jurisdiction. Until you have signed an engagement letter with Gibson Ferrin, PLC, neither the Firm nor I are acting as your legal counsel. Nothing on BiziBoom™ creates an attorney/client relationship between you and the Firm.