Tag: Business Owners

Do You Own a Business or a Job?

You have set up a corporation, designed a stunning logo, and registered your trade name.  You have opened a bank account in the name of your company, rented office space, and begun wooing clients.  You’re a business owner, right? Not necessarily. Many people — perhaps even most — who consider themselves business owners don’t really …

Everybody Has a Brand: Are People Indifferent About Yours?

Like all brand owners, you must constantly be vigilant to avoid being tarnished with an unflattering brand. No amount of creative marketing materials can save your business if your brand becomes “Over Promise and Under Deliver.” You will have earned the disdain of your clients and prospects. While you face the threat of a negative …

Everybody Has a Brand: Are People Indifferent About Yours?

Like all brand owners, you must constantly be vigilant to avoid being tarnished with an unflattering brand.  No amount of creative marketing materials can save your business if your brand becomes “Over Promise and Under Deliver.” You will have earned the disdain of your clients and prospects. While you face the threat of a negative brand, you …

Everybody Has a Brand: What’s Yours?

Marketing experts talk about the need to develop your brand.  The process often sounds daunting, and you may wonder whether you should spend the time and money to brand your business. Wonder no more.  You already have a brand. Your brand may be “The Guys Who Do Lousy Work, Charge Too Much, And Won’t Return Your …

Everybody Has a Brand: What’s Yours?

Marketing experts talk about the need to develop your brand.  The process often sounds daunting, and you may wonder whether you should spend the time and money to brand your business. Wonder no more.  You already have a brand. Your brand may be “The Guys Who Do Lousy Work, Charge Too Much, And Won’t Return Your …

Business Books You Need to Read

You must constantly learn and change to stay ahead of your competition. Savvy business owners have a regular program to study and learn from the experts.  Many wonderful business books will teach you principles that can help your business prosper.  The books listed below — What Clients Love, World Wide Rave, and Made to Stick — are three of my favorites.  …

Avoid the Hidden Hazards and Lurking Liabilities

Your business is under attack from every side. Your “To Do” list is long and detailed. It includes hiring, training, and motivating employees. You must pay your vendors, collect your accounts receivable, and price your goods or services competitively and profitably. If you do not obsess about marketing and client service, your business cannot survive. …

Get Out of the Fetal Position and Prosper

We live in a time of great economic challenge and upheaval. The mainstream media tell of business failures, layoffs, and uncertainty, stimulus packages and massive debt. If you heed their mournful cry, you’ll huddle in the corner in a fetal position and wait for someone to save your economic bacon. But we cannot wait for …

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