Tag: Marketing

New to start-ups? Surprising facts you need to know

Business intelligence is really a vital resource for every entrepreneur, especially if you are starting out on a business and want to see it grow. Data from the US Business Dynamics Statistics of the Census Bureau revealed that 69% of US entrepreneurs started their business small, operated either out of a small office or at …

Create an Environment of Excellence

A good friend is having his knee surgically replaced, about four years after having his other knee replaced.  His first surgery relieved the constant pain he was experiencing and allowed him to maintain an active lifestyle.  By all accounts, it was a success. And yet, he has chosen a different surgeon to perform the second …

More Business Books You Need to Read

Your business will wither and die if you do not continuously add to your knowledge base. We’ve previously discussed three great business books — What Clients Love, World Wide Rave, and Made to Stick — that can help you change your way of thinking about how to do business.  Here are three more of my favorite business books. The New Rules of …

Everybody Has a Brand: Overcoming Indifference and Hypocrisy

Building your brand is like doing house work. Say what? You heard me. Building your brand is like doing house work. Or, if you prefer, it’s like doing yard work. Or raising children. Or doing dishes. You get the idea. Your work is Always and Never Done. You never stop building your brand. No matter …

Everybody Has a Brand: Are People Indifferent About Yours?

Like all brand owners, you must constantly be vigilant to avoid being tarnished with an unflattering brand. No amount of creative marketing materials can save your business if your brand becomes “Over Promise and Under Deliver.” You will have earned the disdain of your clients and prospects. While you face the threat of a negative …

Everybody Has a Brand: Are People Indifferent About Yours?

Like all brand owners, you must constantly be vigilant to avoid being tarnished with an unflattering brand.  No amount of creative marketing materials can save your business if your brand becomes “Over Promise and Under Deliver.” You will have earned the disdain of your clients and prospects. While you face the threat of a negative brand, you …

Everybody Has a Brand: What’s Yours?

Marketing experts talk about the need to develop your brand.  The process often sounds daunting, and you may wonder whether you should spend the time and money to brand your business. Wonder no more.  You already have a brand. Your brand may be “The Guys Who Do Lousy Work, Charge Too Much, And Won’t Return Your …

Everybody Has a Brand: What’s Yours?

Marketing experts talk about the need to develop your brand.  The process often sounds daunting, and you may wonder whether you should spend the time and money to brand your business. Wonder no more.  You already have a brand. Your brand may be “The Guys Who Do Lousy Work, Charge Too Much, And Won’t Return Your …

Business Books You Need to Read

You must constantly learn and change to stay ahead of your competition. Savvy business owners have a regular program to study and learn from the experts.  Many wonderful business books will teach you principles that can help your business prosper.  The books listed below — What Clients Love, World Wide Rave, and Made to Stick — are three of my favorites.  …

Protect Your Customer List

Let’s say that, like most businesses, you have spent considerable time, effort, and money developing your customer list.  How can you best protect your investment?  Successful businesses implement two methods — one incorporating legal strategies and the other sound business practices. The legal strategies recognize that your employees are the greatest risk to your intangible assets, …

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